We provide solutions-led, creative branding and graphic design that defines and elevates brands, helping them resonate with their target audience.
Our team of skilled experts defines effective brand strategies, crafts bold brand identities, and develops intuitive web design, persuasive marketing collateral, and informative annual reports to help communicate and grow your business.
Elevate your brand with us.
Crafting excellence: The journey of Mashreq’s 2023 annual report
Bringing data to life through visual storytelling.
Wellness reimagined: Jumeirah's J Club
Transforming Dubai's premier wellness and lifestyle destination to distinguish itself in a competitive fitness market, setting new standards of luxury and exclusivity.
Elevating ICON's brand identity and digital presence for global impact
Innovative rebrand and engaging website design for a leading Arcitecture firm.
Where Tranquillity Meets Luxury: Dhevatara Beach Hotel's New Brand Identity
Transforming the hotel’s brand to reflect the serene luxury of Praslin Island, Seychelles
Jebel Ali School: Capturing the magic online
Creating a website for one of Dubai's historic British schools that highlights its exceptional British educational standards while encapsulating its vibrant community and spirited essence.
Donner Chef: bold flavors, bold brand
Crafting a unique brand identity for Donner Chef, featuring a bold aesthetic and a playful, tongue-in-cheek tone of voice, ensuring that Donner is done right.
Urban elegance: Media One Hotel website
Designing an eye-catching website to showcase Media One Hotel's stylish rooms and cool dining hangouts, capturing the essence of Dubai's Media City neighbourhood.
Revitalizing HR: A tech brand transformation
Redesigning the brand identity of the Middle East's leading cloud-based HR management tool to reflect its innovative and dynamic nature.
If you need to stand out in a crowded market or want to grow your customer base, we have the tools and expertise to help your business flourish.
Based in Dubai, we have garnered a reputation as a creative and branding agency that both local and global businesses can trust, with experience working across a variety of sectors.
Our work is a testament to our commitment to our clients. We focus on marrying your strategic goals with distinct visual narratives that enhance your unique selling points. This approach not only delivers measurable ROI but also sets your business apart in a competitive landscape.
Our creative expertise
Creativity drives everything we do, but we’re business-focused, too, so you get modern design thinking that looks great and delivers results through a range of creative branding and design services.
Trusted by industry leaders
Why work with us?
As a branding agency in Dubai, we operate with a design-driven ethos. We are a close-knit team with a hands-on approach to crafting impactful branding and marketing solutions. We have years of experience and a strong track record with businesses of all types in Dubai and across the Middle East.
We're focused on building productive relationships with our clients, so we can be at your side for any of your branding or design needs, from small ad hoc projects to complete rebranding. From the very beginning, we take the time to listen and understand your objectives so that we can create something unique with a lasting impact.
What our clients say
“Working with Formulate has been fantastic. Having worked on multiple projects with the team, we could not be happier with the results and the support that we received from Theo, Charlotte and the rest of the team.
Olivia Bond
Marketing Manager, Yomly
"After working with a number of designers who struggled to get it right, Formulate nailed it the first time. We have since gone on to build an ongoing working relationship with them and they now provide us with regular design support."
Cara Nazari
Managing Director, AmCham Dubai
"The team were incredibly receptive to how we wanted to represent our school. They shared ideas, listened, suggested themes, and were always available to update, change and adapt. I highly recommend the Formulate Team."
Simon Jodrell
Principal, Jebel Ali School
"After dealing with a number of agencies, we approached Formulate to design our branding, website and company profile. For the branding, they proposed three creative routes to us, one of which was a clear winner. We would certainly recommend them."
Sylvia Misiak
Partner, DNA Recruitment
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