Many websites today suffer from poor user experience (UX), a confusing user journey, and poorly structured content that fails to effectively communicate your products or services. As a result, these issues hinder lead generation and conversions, leading to missed business opportunities.
At Formulate, a leading web design agency based in Dubai, we create unique digital experiences that put both the end-user and your business objectives at the heart of everything we do. Our tailored solutions help you reach new audiences, engage existing customers, and drive sales, giving your brand the platform it needs to grow and succeed.
Preparation is key to a successful web project. To start, we map out the site to gain an understanding of the content required and develop the user journey to determine the narrative of the site.
We develop and design the look and feel of the core pages, including the outlined content, and share these designs with the client. Once we receive feedback, we refine and complete the design for all remaining pages.
Once the design is approved, we move to the development phase. Our in-house developers build and code the pages, input the final content and ensure pages are optimised for SEO.
We conduct thorough testing to ensure the website works across all browsers and devices. Once this is done, we send it to the client for final sign-off. Only once it is approved by all parties do we make it live.
Your website is your online shop window and often the first interaction potential customers have with your business. An outdated or unprofessional design can create a poor first impression, making visitors question your credibility. If users struggle to find information or complete key actions - such as making a purchase or filling out a form - you risk losing valuable customers. A clunky, outdated site can make your business appear unreliable and untrustworthy.
Our experienced web design and development team is here to help you create a website that showcases your products and services with a clear layout, compelling calls to action, and a seamless checkout or inquiry process to drive more sales and leads. We build websites that stand the test of time, equipped with intuitive content management systems so you can easily update and maintain your site. If you need ongoing support, we’re always happy to assist.
Contact us today to kickstart your website transformation.
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Innovative rebrand and engaging website design for a leading Arcitecture firm.
Jebel Ali School: Capturing the magic online
Creating a website for one of Dubai's historic British schools that highlights its exceptional British educational standards while encapsulating its vibrant community and spirited essence.
Where tranquillity meets luxury: Dhevatara Beach Hotel's new brand identity
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Revitalizing HR: A tech brand transformation
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Urban elegance: Media One Hotel website
Designing an eye-catching website to showcase Media One Hotel's stylish rooms and cool dining hangouts, capturing the essence of Dubai's Media City neighbourhood.
"The team were incredibly receptive to how we wanted to represent our school. They shared ideas, listened, suggested themes, and were always available to update, change and adapt. I highly recommend the Formulate Team."
Simon Jodrell
Principal, Jebel Ali School
“Working with Formulate has been fantastic. Having worked on multiple projects with the team, we could not be happier with the results and the support that we received from Theo, Charlotte and the rest of the team."
Olivia Bond
Marketing Manager, Yomly
"After dealing with a number of agencies, we approached Formulate to design our branding, website and company profile. For the branding, they proposed three creative routes to us, one of which was a clear winner. We would certainly recommend them."
Sylvia Misiak
Partner, DNA Recruitment
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