Your website is your digital storefront, and like any first impression, it counts. Studies show that it takes users just 0.05 seconds to form an opinion about your website, which often determines whether they’ll stay or leave. If your site feels outdated, hard to use, or doesn’t represent your brand, you could be losing potential customers before they even explore further.
The good news? Improving your website doesn’t have to be overwhelming. Here’s how to make sure your site reflects your brand and leaves a lasting, positive impression.
1. Know What You Want to Say
When someone lands on your homepage, can they immediately tell what your business does? Clear, simple messaging is key. Don’t make people dig to figure out why they should care - lay it out upfront with a tagline or a bold statement.
2. Build Trust Through Consistency
Your website should look and feel like the rest of your brand. Fonts, colours, images, and even the tone of your writing should match your logo, social media, and other materials. Consistency is the key to building trust with your audience.
3. Make Navigation Simple
Nobody has time to hunt through a confusing menu or endless scrolls to find what they need. A good website is easy to use, with clear navigation and logical pages. Think about what your visitors want to know - and make it simple for them to find it.
4. Don't Forget Mobile
Your site needs to work just as well on a phone as it does on a computer. More people browse on their phones now than ever, and if your site isn’t mobile-friendly, you’ll lose them fast.
5. Emphasise Credibility
What makes you credible? Include client testimonials, success stories, or anything else that backs up what you’re offering. People want to see that others trust you before they do the same.
6. Keep It Updated
A website that hasn’t been touched in years feels stale. Regularly updating your content, photos, or blog shows that you’re active and paying attention. It doesn’t have to be a big overhaul - small changes go a long way.
7. Guide People to Take Action
Every page on your site should have a clear next step for visitors. Whether it’s “Get in Touch” or “Learn More”, calls to action make it easy for people to know what to do next.
Your website is often the first impression of your business - and it’s worth investing the time to get it right. Clean, consistent, and easy-to-navigate design is about showing visitors who you are and why they should stick around.
If it’s time to freshen up your site or rethink your digital strategy, Formulate Creative is here to help. Let’s talk about what your website could say about you.