With so many brands competing for attention, making yours stand out can feel like a challenge. Personalisation can help by creating a brand experience that feels unique and meaningful. But it’s more than just adding a name to an email. Thoughtful design and tailored content can make your audience feel like your brand was made just for them, turning casual buyers into loyal customers.
We’ve all seen the headlines – AI is taking over everything! From self-driving cars to chatbots that answer all your questions, it seems like there’s no stopping the rise of artificial intelligence. But what about design? Can AI really compete with the boundless creativity of the human mind? Well, let’s dive into this digital showdown and see who takes the crown: AI-generated design or human creativity?
When people think about SEO, they often focus on keywords, backlinks, and technical optimisations. But your brand’s visual identity - everything from your logo and colour palette to your website’s layout - plays a crucial role in search rankings. A strong, consistent brand identity doesn’t just make your business look good; it also improves user experience, engagement, and credibility, all of which contribute to better SEO performance.
The first day of January 2021 and the Formulate Creative team are looking forward to getting stuck into the year ahead. We are excited to deliver a range of; branding, graphic design and website projects for clients here in the UAE and beyond.
As we looked to start the year on a positive note, our founding partner Theo Adamson looks forward to the year ahead, in an interview with Gulf News...
For Theo Adamson, a British expat in Dubai, 2021 is about being “cautiously optimistic”. The 38-year-old former freelancer said the pandemic gave him “time to reflect”, leading to his decision to start a business, called Formulate Creative, together with another partner, Dan Brown. “As a freelancer, I was working long hours and all the pressure was on myself to deliver. It’s always been an ambition of mine to start my own business. So it was sort of a natural transition from a freelancer to a small branding and design agency ... It might be the worst time to do it, or it might be the best time to do it. But if I never do it, I’ll never know,” added Adamson.
“Everyone’s talking about being freelancers nowadays, but there’s another side to it, where you start as a freelancer and hopefully you develop and grow into a company and as this happens, you can obviously support the bounce-back of the economy.”
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