January 6, 2025

Building Brand Narratives: The Art of Visual Storytelling

We’ve all been drawn to a good story - whether it’s a book, a film, or just a personal experience. The same goes for your brand. When it comes to connecting with your audience, the best way to do it is through a compelling narrative. And while words can tell a story, visuals help make it memorable. Visual storytelling is about using images, colours, design, and videos to communicate your brand’s message in a way that feels real and engaging.

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January 6, 2025

Your Website, Your Brand: How to Make Digital First Impressions Count

Your website is your digital storefront, and like any first impression, it counts. Studies show that it takes users just 0.05 seconds to form an opinion about your website, which often determines whether they’ll stay or leave. If your site feels outdated, hard to use, or doesn’t represent your brand, you could be losing potential customers before they even explore further.

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January 6, 2025

The Benefits of Hiring a Creative Agency: Why It’s Worth the Investment

In a world where standing out is more challenging than ever, creativity can make all the difference. That’s where Formulate Creative comes in. Whether it’s refreshing your brand, designing a website, or crafting a marketing strategy, we bring the skills, insights, and tools to define, elevate and align your business.

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December 13, 2020

We are Formulate

Formulate, a new innovative creative agency based in Dubai, brought to life by experienced designers Theo Adamson & Dan Brown.

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