UMA Champagne Bar, Burj Al Arab
Branding & Collateral

Enjoy a night under the stars at the Burj Al Arab’s new sky deck, UMA. This brand has been inspired by Ursa Major, a seven-star constellation, for a seven-star hotel.

Adding to the Burj Al Arab's already impressive list of F&B establishments, UMA is an ultra-exclusive champagne and cocktail bar, located in the gardens of the iconic seven-star hotel.

Situated at the base of the Burj Al Arab, with unspoiled views over the Gulf and onto Dubai Marina, UMA has been created exclusively for guests of the Burj Al Arab. The new F&B venue features a star deck, so guests can gaze into the magical Arabian night sky, whilst enjoying expertly crafted cocktails, and a selection of the most exclusive champagnes and cigars.

Formulate were approached by Jumeirah to design and develop an elegant brand that would encapsulate all of the above. We created a unique, seven-pointed star, a subtle nod to the seven stars that the hotel has been awarded, paired with a custom serif typeface, and a deep blue colour palette, we created a brand which oozes luxury, style and sophistication.

Along with the branding, Formulate designed the menus, using gold leaf in the printing, and pearlescent paper stock, reading the menu feels like looking into the stars.

The project involved:

Branding
Brand Guideline Development
Menu & Coaster Design
Social Media

Let's get your project started

Recent projects

Crafting excellence: The journey of Mashreq’s 2023 annual reportBringing data to life through visual storytelling.

Elevating ICON's brand identity and digital presence for global impactInnovative rebrand and engaging website design for a leading Arcitecture firm.

Emaar Super Cup: A football celebration of excitement and prestigeA visual language that speaks to the prestige of the event.

Wellness reimagined: Jumeirah's J ClubTransforming Dubai's premier wellness and lifestyle destination to distinguish itself in a competitive fitness market, setting new standards of luxury and exclusivity.

Larte: where the heart of Italy comes aliveReimagining the brand idenity of a Dubai-based Italian restaurant with bold abstract graphics and a refined color palette that capture the spirit of Italy.

Jebel Ali School: Capturing the magic onlineCreating a website for one of Dubai's historic British schools that highlights its exceptional British educational standards while encapsulating its vibrant community and spirited essence.

Where Tranquillity Meets Luxury: Dhevatara Beach Hotel's New Brand IdentityTransforming the hotel’s brand to reflect the serene luxury of Praslin Island, Seychelles

Urban elegance: Media One Hotel websiteDesigning an eye-catching website to showcase Media One Hotel's stylish rooms and cool dining hangouts, capturing the essence of Dubai's Media City neighbourhood.

Donner Chef: bold flavors, bold brandCrafting a unique brand identity for Donner Chef, featuring a bold aesthetic and a playful, tongue-in-cheek tone of voice, ensuring that Donner is done right.

Revitalizing HR: A tech brand transformationRedesigning the brand identity of the Middle East's leading cloud-based HR management tool to reflect its innovative and dynamic nature.

Safeguarding the UAE: Branding for trust and stabilityCreating a brand identity that solidifies the UAE government's dedication to Anti-Money Laundering and Anti-Terrorism Financing, ensuring global trust and stability.

Intersec: Branding the world’s premier safety eventCreating a compelling brand identity and collateral for Intersec, the leading global exhibition for safety, security, and fire protection, ensuring a standout presence.

Crafting Culinary Excellence with BEME Bakery EquipmentFrom concept to creation, we crafted a brand that embodies quality, precision, and excellence, while paying subtle homage to the Middle East’s rich cultural heritage.

Navigating reputation in a digital ageA brand identity exudes innovation, authority, to harness the power of advanced technologies and social and behavioral sciences to elevate communication strategies and fortify reputations.