Thirty Three Real Estate - Property with Purpose

Thirty Three Real Estate is transforming the UAE property market by embedding social impact into its business model - donating 33% of brokerage fees to charity. This unique approach required a brand identity that effectively communicated both professionalism and purpose.

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The challenge was developing a compelling narrative that positioned Thirty Three Real Estate as both a trusted property broker and a force for good.

We crafted a brand story and tone of voice that highlights the impact of every transaction - not just in securing homes but in supporting meaningful causes. The visual identity reinforces this connection, with a logo that symbolises the coming together of buyers, sellers, and the communities they support.

Our work included brand storytelling, logo design, colour palette, secondary graphics, and a website that highlights their mission and property listings. A stationery suite and brand guidelines ensure consistency across all touchpoints. The result? A distinct, purpose-driven identity that positions Thirty Three Real Estate as a leader in ethical real estate, resonating with both homebuyers and the wider community.

The project involved:

Brand story
Brand identity
Brand guidelines
Website

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