The Void F&B Branding

The Void is the latest addition to Dubai's Studio One Hotel. Formulate were approached to design and develop the F&B branding, in-restaurant collateral and the social media content for this quirky new hangout.

The Void gets its name from its position within the hotel. It sits within a large cutout space within the building, with views of the Dubai skyline in the distance.

The brief was to give this welcoming, informal space a vibrant, energetic and eyecatching brand, with a retro 90's twist. It was designed to appeal to the venue's target market and to work seamlessly with its urban interior/industrial interior decor.

The map marker icon used within the logo represents the location as a community hangout. This bold icon works across the collateral, alongside a punchy colour palette which includes the distinctive orange swatch, that has become synonymous with Studio One Hotel.

We also designed and delivered a range of marketing collateral and social posts to promote the launch of the new establishments. These included animated and static social content and printed posters to be displayed around the hotel.

The project involved:

F&B branding and logo development
In restaurant collateral - Menu's, Coasters etc.
Marketing collateral
Social content
Photography
Waiting staff uniforms

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