Nauggets branding, collateral and social media

Branding, collateral, and social media design for Nauggets, an innovative fintech app that offers a straightforward way to buy, save and spend real gold in real-time.

Nauggets approached Formulate with the vision to make purchasing, investing, and spending gold; fast, accessible, and convenient to everyday consumers.

The brand identity needed to be contemporary, fun, appeal to a younger market, and stand out amongst the evolving fintech domain.

Our approach involved creating an icon comprising 5 key elements related to the business concept, 'Au' representing Gold, The 'N' for Nauggets, gold bars, golden nuggets, and an abstract representation of a graph, relating to the price of the commodity. This icon plays out across the secondary graphics in various formats.

The website and app design needed to be simple and user-friendly, while offering customer support with industry knowledge, investments, and a rewards programme.

We also provided engaging content creation across their social media platforms, to support the launch of the brand. This included; 3D graphics, animations, videos, and static content.

The project involved:

Branding
Brand guidelines
Website and app designs
Content writing
Social media content creation, scheduling, design and animation

Formulate – your branding partners

Recent projects

Crafting excellence: The journey of Mashreq’s 2023 annual reportBringing data to life through visual storytelling.

Elevating ICON's brand identity and digital presence for global impactInnovative rebrand and engaging website design for a leading Arcitecture firm.

Wellness reimagined: Jumeirah's J ClubTransforming Dubai's premier wellness and lifestyle destination to distinguish itself in a competitive fitness market, setting new standards of luxury and exclusivity.

Larte: where the heart of Italy comes aliveReimagining the brand idenity of a Dubai-based Italian restaurant with bold abstract graphics and a refined color palette that capture the spirit of Italy.

Where Tranquillity Meets Luxury: Dhevatara Beach Hotel's New Brand IdentityTransforming the hotel’s brand to reflect the serene luxury of Praslin Island, Seychelles

Jebel Ali School: Capturing the magic onlineCreating a website for one of Dubai's historic British schools that highlights its exceptional British educational standards while encapsulating its vibrant community and spirited essence.

Donner Chef: bold flavors, bold brandCrafting a unique brand identity for Donner Chef, featuring a bold aesthetic and a playful, tongue-in-cheek tone of voice, ensuring that Donner is done right.

Urban elegance: Media One Hotel websiteDesigning an eye-catching website to showcase Media One Hotel's stylish rooms and cool dining hangouts, capturing the essence of Dubai's Media City neighbourhood.

Revitalizing HR: A tech brand transformationRedesigning the brand identity of the Middle East's leading cloud-based HR management tool to reflect its innovative and dynamic nature.

Safeguarding the UAE: Branding for trust and stabilityCreating a brand identity that solidifies the UAE government's dedication to Anti-Money Laundering and Anti-Terrorism Financing, ensuring global trust and stability.

Intersec: Branding the world’s premier safety eventCreating a compelling brand identity and collateral for Intersec, the leading global exhibition for safety, security, and fire protection, ensuring a standout presence.

Navigating reputation in a digital ageA brand identity exudes innovation, authority, to harness the power of advanced technologies and social and behavioral sciences to elevate communication strategies and fortify reputations.