Lunatic Fringe branding, collateral and website design

Lunatic Fringe, a luxurious salon located within the opulent setting of Le Royal Meridien Hotel and Spa in Dubai Marina, is truly a one-of-a-kind oasis of beauty.

Lunatic Fringe Dubai, Business Card Design

lunatic-fringe-dubai-monogram-crown-female

lunatic-fringe-dubai-monogram-crown-male

The challenge for Lunatic Fringe was to develop a brand that truly represented the luxury and opulence of this unique salon.

The team tasked with this challenge took a creative approach, focusing on creating a brand that embodied the essence of a high-end fashion brand with heritage, while also hinting at the owners' roots through the use of British Racing Green.

The resulting logomark is a refined LF monogram, combined with a serif typeface that plays to the word 'Lunatic' and offset by a clean, contemporary san-serif font for the word 'Fringe'. This combination creates a sophisticated and stylish brand identity that perfectly encapsulates the essence of the salon.

Both the monogram and the wordmark are versatile enough to be used as a lockup or on their own, depending on the application. The brand was complemented with a range of luxury collateral, including business cards, appointment cards, and gift vouchers, all designed to reinforce the brand's premium positioning.

In addition to the collateral, a website was developed that was befitting of the salon's luxurious status. The website was designed with an emphasis on elegance and sophistication, featuring beautiful imagery and easy navigation that reflects the salon's unique atmosphere.

Overall, the brand identity created for Lunatic Fringe perfectly captures the essence of the salon, representing its luxurious setting, impeccable service, and unique approach to beauty. It is a brand that truly stands out in the crowded beauty market, and one that will undoubtedly continue to attract discerning clients who appreciate the finer things in life.

The project involved:

Brand strategy and positioning
Branding
Brand guidelines
Brand collateral
Website design and build - www.lunaticfringedubai.com
Photography - Rob Hilton

Formulate – your marketing partners

Recent projects

Crafting excellence: The journey of Mashreq’s 2023 annual reportBringing data to life through visual storytelling.

Elevating ICON's brand identity and digital presence for global impactInnovative rebrand and engaging website design for a leading Arcitecture firm.

Wellness reimagined: Jumeirah's J ClubTransforming Dubai's premier wellness and lifestyle destination to distinguish itself in a competitive fitness market, setting new standards of luxury and exclusivity.

Larte: where the heart of Italy comes aliveReimagining the brand idenity of a Dubai-based Italian restaurant with bold abstract graphics and a refined color palette that capture the spirit of Italy.

Where Tranquillity Meets Luxury: Dhevatara Beach Hotel's New Brand IdentityTransforming the hotel’s brand to reflect the serene luxury of Praslin Island, Seychelles

Jebel Ali School: Capturing the magic onlineCreating a website for one of Dubai's historic British schools that highlights its exceptional British educational standards while encapsulating its vibrant community and spirited essence.

Donner Chef: bold flavors, bold brandCrafting a unique brand identity for Donner Chef, featuring a bold aesthetic and a playful, tongue-in-cheek tone of voice, ensuring that Donner is done right.

Urban elegance: Media One Hotel websiteDesigning an eye-catching website to showcase Media One Hotel's stylish rooms and cool dining hangouts, capturing the essence of Dubai's Media City neighbourhood.

Revitalizing HR: A tech brand transformationRedesigning the brand identity of the Middle East's leading cloud-based HR management tool to reflect its innovative and dynamic nature.

Safeguarding the UAE: Branding for trust and stabilityCreating a brand identity that solidifies the UAE government's dedication to Anti-Money Laundering and Anti-Terrorism Financing, ensuring global trust and stability.

Intersec: Branding the world’s premier safety eventCreating a compelling brand identity and collateral for Intersec, the leading global exhibition for safety, security, and fire protection, ensuring a standout presence.

Navigating reputation in a digital ageA brand identity exudes innovation, authority, to harness the power of advanced technologies and social and behavioral sciences to elevate communication strategies and fortify reputations.