Larte Restaurant Brand Evolution

Larte is where the heart of Italy comes alive through every dish, every detail, and every moment. Nestled in Dubai's stylish Studio One Hotel, Larte is rooted in Italy’s rich culinary traditions and provides a modern dining atmosphere where guests can enjoy great food, relaxed conversation, and a genuine taste of Italy.

By incorporating a colour palette that draws inspiration from Italy's rich heritage and culture, Larte underwent a brand evolution to refine and elevate its identity while staying true to its roots.

While the name and core concept remained unchanged, we reimagined Larte’s visual identity to better reflect the sophistication and modernity of its Italian dining experience.

We worked closely with Larte to enhance the brand’s look and feel, bringing a more contemporary edge to the logo, typography, and overall design elements.

This refreshed identity now perfectly mirrors Larte’s commitment to offering authentic Italian cuisine with a modern twist, in an atmosphere that combines warmth, elegance, and style.

The design elements for Larte’s brand evolution are inspired by the meaning behind its name - 'The Art.'

To reflect this concept, we incorporated bold abstract graphics based on elements of the deconstructed logo, creating a visually striking and modern identity. These graphics, with the terracotta, orange and olive green hues draw inspiration from the new interior theme, and are used consistently throughout the brand collateral. This approach not only enhances Larte’s visual presence but also reinforces the fusion of art and culinary craftsmanship, making every design element a reflection of the unique Italian dining experience Larte offers.

The project involved:

Brand story
Brand evolution
Visual language
Menu design
Marketing collateral
Launch collateral

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