A new website for Jebel Ali School, reflecting its values and community.

Jebel Ali School, a cornerstone of Dubai's educational heritage, has influenced the community for over 46 years with its outstanding British Education and distinctive "JAS magic." Recently joining the Taaleem group, the school aimed to enhance its digital presence via its website to authentically portray its essence and vibrant community spirit.

www.jebelalischool.org

Jebal-Ali-School-Dubai-Mobile-website-desoign

The original Jebel Ali School website grappled with content overload, an unfriendly design, and outdated features, hindering its effectiveness in conveying vital information.

The primary challenge was to craft a website that not only captivates potential parents and students but also effectively communicates essential information to existing stakeholders. With a strategic differentiation between Foundation Stage, primary, secondary, and sixth-form parents, our focus was on creating a tailored user experience. Our approach was to improve the user journey and enhance the user experience.

Our design seamlessly blended innovation with tradition, aiming to create an online space that resonated with the school's values and identity.

The team were incredibly receptive to how we wanted to represent our school

Formulate recently worked with Jebel Ali School to build a new website for our school, and we couldn’t be happier with the results.

The team were incredibly receptive to how we wanted to represent our school. They shared ideas, listened, suggested themes, and were always available to update, change and adapt.

From a technical perspective, the website is easy to access, pages flow in a seamless fashion, and photographs, text and video come together to celebrate the ethos and values of Jebel Ali School.

I highly recommend the Formulate Team.

Simon Jodrell, Principal, Jebel Ali School

Jebal-Ali-School-Dubai-Website-Design-Build

The outcome was a clear, uncluttered, and responsive interface, ensuring effortless navigation across both desktop and mobile devices. The incorporation of high-quality imagery and videos vividly conveyed the school's warmth and vibrant community spirit.

The user-centric design, combined with SEO optimisation and streamlined administrative features, not only boosted engagement but also significantly enhanced online visibility.

The new website stands as a reflection of JAS's warm, welcoming, and community-oriented identity. It seamlessly aligns with the school's core values: Belong, Believe, Become. This transformation proves that better is always possible, marking a successful evolution from an overloaded and outdated web presence to an engaging, informative, and visually appealing platform.

The project involved:

Planning
Wireframing
Copywriting
Flat designs
Development
Testing
Optimisation

Jebal-Ali-School-Dubai-Desktop-Design-Build

Formulate – your marketing partners

If you’re ready to take your business to the next level, give us a call. Whether you’re re-branding and have a good idea of where you want to go, or you’re still looking for that ‘Eureka!’ moment, we’re here to help. Let’s Formulate your plan.

Get in Touch

Recent projects

Crafting excellence: The journey of Mashreq’s 2023 annual reportBringing data to life through visual storytelling.

Elevating ICON's brand identity and digital presence for global impactInnovative rebrand and engaging website design for a leading Arcitecture firm.

Wellness reimagined: Jumeirah's J ClubTransforming Dubai's premier wellness and lifestyle destination to distinguish itself in a competitive fitness market, setting new standards of luxury and exclusivity.

Larte: where the heart of Italy comes aliveReimagining the brand idenity of a Dubai-based Italian restaurant with bold abstract graphics and a refined color palette that capture the spirit of Italy.

Where Tranquillity Meets Luxury: Dhevatara Beach Hotel's New Brand IdentityTransforming the hotel’s brand to reflect the serene luxury of Praslin Island, Seychelles

Donner Chef: bold flavors, bold brandCrafting a unique brand identity for Donner Chef, featuring a bold aesthetic and a playful, tongue-in-cheek tone of voice, ensuring that Donner is done right.

Urban elegance: Media One Hotel websiteDesigning an eye-catching website to showcase Media One Hotel's stylish rooms and cool dining hangouts, capturing the essence of Dubai's Media City neighbourhood.

Revitalizing HR: A tech brand transformationRedesigning the brand identity of the Middle East's leading cloud-based HR management tool to reflect its innovative and dynamic nature.

Safeguarding the UAE: Branding for trust and stabilityCreating a brand identity that solidifies the UAE government's dedication to Anti-Money Laundering and Anti-Terrorism Financing, ensuring global trust and stability.

Intersec: Branding the world’s premier safety eventCreating a compelling brand identity and collateral for Intersec, the leading global exhibition for safety, security, and fire protection, ensuring a standout presence.

Navigating reputation in a digital ageA brand identity exudes innovation, authority, to harness the power of advanced technologies and social and behavioral sciences to elevate communication strategies and fortify reputations.