Branding Dubai's world-leading emergency services, security and safety event.

Intersec is a leading global emergency services, security and safety event that is held annually at Dubai World Trade Centre.

Intersec made its return in January 2022, after a two year hiatus, and with it, a whole new look and feel to the exhibition branding.

After winning a competitive pitch, we were tasked with rebranding the three day exhibition, to give the event a fresh new look foor its return.

The exhibition is made up of thousands of exhibitors and the programme consisted of six conferences and a number of workshops and talks, across nine halls. The conference and workshop branding was designed to be be in-keeping with the core event brand, while being identifiable by its designated colour.

The event required a brand look and feel that would make a big impact, while being flexible and adaptable, to be able to rollout across a wide range of collateral, both on and offline.

We supported Messe Frankfurt with the event branding during the lead up to the show and with the design and rollout of collateral at the show itself, this included; adverts, online banners, the show profile, signage, wayfinding, conference and workshop branding.

The project involved:

Event branding
Show Profile
Digital - online banners, html emailers
Print advertising
Exhibition graphics
Event signage and wayfinding

Formulate – your marketing partners

Recent projects

Crafting excellence: The journey of Mashreq’s 2023 annual reportBringing data to life through visual storytelling.

Elevating ICON's brand identity and digital presence for global impactInnovative rebrand and engaging website design for a leading Arcitecture firm.

Emaar Super Cup: A football celebration of excitement and prestigeA visual language that speaks to the prestige of the event.

Wellness reimagined: Jumeirah's J ClubTransforming Dubai's premier wellness and lifestyle destination to distinguish itself in a competitive fitness market, setting new standards of luxury and exclusivity.

Larte: where the heart of Italy comes aliveReimagining the brand idenity of a Dubai-based Italian restaurant with bold abstract graphics and a refined color palette that capture the spirit of Italy.

Jebel Ali School: Capturing the magic onlineCreating a website for one of Dubai's historic British schools that highlights its exceptional British educational standards while encapsulating its vibrant community and spirited essence.

Where Tranquillity Meets Luxury: Dhevatara Beach Hotel's New Brand IdentityTransforming the hotel’s brand to reflect the serene luxury of Praslin Island, Seychelles

Urban elegance: Media One Hotel websiteDesigning an eye-catching website to showcase Media One Hotel's stylish rooms and cool dining hangouts, capturing the essence of Dubai's Media City neighbourhood.

Donner Chef: bold flavors, bold brandCrafting a unique brand identity for Donner Chef, featuring a bold aesthetic and a playful, tongue-in-cheek tone of voice, ensuring that Donner is done right.

Revitalizing HR: A tech brand transformationRedesigning the brand identity of the Middle East's leading cloud-based HR management tool to reflect its innovative and dynamic nature.

Safeguarding the UAE: Branding for trust and stabilityCreating a brand identity that solidifies the UAE government's dedication to Anti-Money Laundering and Anti-Terrorism Financing, ensuring global trust and stability.

Crafting Culinary Excellence with BEME Bakery EquipmentFrom concept to creation, we crafted a brand that embodies quality, precision, and excellence, while paying subtle homage to the Middle East’s rich cultural heritage.

Navigating reputation in a digital ageA brand identity exudes innovation, authority, to harness the power of advanced technologies and social and behavioral sciences to elevate communication strategies and fortify reputations.