With a mission to think locally but act globally, embrace diversity, foster wellness, challenge conventions, and excel in all endeavors, ICON required a brand and digital presence that truly reflected their values and vision.
Rebrand: Develop a modernized brand identity that aligns with ICON's core values and mission.
Website Redesign: Create a sleek, intuitive, and visually stunning website that enhances user experience and showcases ICON's innovative projects.
Discovery Phase: Conducted in-depth research to understand ICON's mission, values, and target audience.
Brand Identity Development: Crafted a refreshed logo, vibrant color palette, modern typography, and imagery guidelines that encapsulate ICON's essence.
Brand Guidelines: Created comprehensive brand guidelines to ensure consistency across all touchpoints, reflecting ICON's commitment to innovation and sustainable design.
Vibrant Visuals: The website features bold, vibrant visuals that capture the essence of ICON's projects and vision.
Intuitive Navigation: User-friendly navigation enhances the browsing experience, making it easy for users to find information and explore ICON's offerings.
Engaging Content: The website provides a dynamic platform for showcasing ICON's innovative solutions and keeping users updated with the latest news.
Christoph Kayser, Business Development Director
The rebrand and new website successfully elevated ICON's digital presence, providing a cohesive and inspiring framework for their visual identity. The modernized brand and intuitive website reflect ICON's commitment to excellence, innovation, and sustainable design, offering users an engaging and dynamic experience.
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