The Executive Office for Anti-Money Laundering and Counter Terrorism Financing (AMLCTF) branding & collateral

The Executive Office is setup to oversee the implementation of the UAE’s National AML/CFT Strategy and National Action Plan (NAP), the program of reforms designed to strengthen the UAE’s anti-financial crime system.

The UAE is working hard to increase and strengthen its efforts to combat anti-money laundering and terrorism financing, and build on the AML/CFT structure in the country.

Formulate were tasked with developing a brand for the new inception of the Executive Office, which would work in tandem with a range of government entities.

The logo has been designed to bring together the two core pillars, anti-money laundering and counter terrorism financing and combine it with the Executive Office itself to form a strong, cohesive icon. As part of the project, we developed a full brand guidelines communications toolkit and created content for their social media channels.

The project involved:

Branding
Communications toolkit
Stationery
Environmental office graphics
Social media

Formulate – your marketing partners

Recent projects

Crafting excellence: The journey of Mashreq’s 2023 annual reportBringing data to life through visual storytelling.

Elevating ICON's brand identity and digital presence for global impactInnovative rebrand and engaging website design for a leading Arcitecture firm.

Emaar Super Cup: A football celebration of excitement and prestigeA visual language that speaks to the prestige of the event.

Wellness reimagined: Jumeirah's J ClubTransforming Dubai's premier wellness and lifestyle destination to distinguish itself in a competitive fitness market, setting new standards of luxury and exclusivity.

Larte: where the heart of Italy comes aliveReimagining the brand idenity of a Dubai-based Italian restaurant with bold abstract graphics and a refined color palette that capture the spirit of Italy.

Jebel Ali School: Capturing the magic onlineCreating a website for one of Dubai's historic British schools that highlights its exceptional British educational standards while encapsulating its vibrant community and spirited essence.

Where Tranquillity Meets Luxury: Dhevatara Beach Hotel's New Brand IdentityTransforming the hotel’s brand to reflect the serene luxury of Praslin Island, Seychelles

Urban elegance: Media One Hotel websiteDesigning an eye-catching website to showcase Media One Hotel's stylish rooms and cool dining hangouts, capturing the essence of Dubai's Media City neighbourhood.

Donner Chef: bold flavors, bold brandCrafting a unique brand identity for Donner Chef, featuring a bold aesthetic and a playful, tongue-in-cheek tone of voice, ensuring that Donner is done right.

Revitalizing HR: A tech brand transformationRedesigning the brand identity of the Middle East's leading cloud-based HR management tool to reflect its innovative and dynamic nature.

Intersec: Branding the world’s premier safety eventCreating a compelling brand identity and collateral for Intersec, the leading global exhibition for safety, security, and fire protection, ensuring a standout presence.

Crafting Culinary Excellence with BEME Bakery EquipmentFrom concept to creation, we crafted a brand that embodies quality, precision, and excellence, while paying subtle homage to the Middle East’s rich cultural heritage.

Navigating reputation in a digital ageA brand identity exudes innovation, authority, to harness the power of advanced technologies and social and behavioral sciences to elevate communication strategies and fortify reputations.