Amani, family office branding, collateral and website design.

Amani, the Swahili word for peace, is a Family Office which focuses on mindful capital allocation and meaningful participation in activities, which align with making the world a better place for everyone.

The Amani brand needed to attract ultra high-net worth individuals, and this was conveyed through premium finishes, such as gold foiling to business collateral.

The logo is created using 5 rings, representing family, aspirations, freedom, serenity and peace. Formulate created and developed the branding, both online and offline, with a holistic brand package which included stationery and website design and building.

The project involved:

Branding & logo design
Stationey
Website design - amaniprivatetrustees.com

Formulate – your marketing partners

Recent projects

Crafting excellence: The journey of Mashreq’s 2023 annual reportBringing data to life through visual storytelling.

Elevating ICON's brand identity and digital presence for global impactInnovative rebrand and engaging website design for a leading Arcitecture firm.

Wellness reimagined: Jumeirah's J ClubTransforming Dubai's premier wellness and lifestyle destination to distinguish itself in a competitive fitness market, setting new standards of luxury and exclusivity.

Larte: where the heart of Italy comes aliveReimagining the brand idenity of a Dubai-based Italian restaurant with bold abstract graphics and a refined color palette that capture the spirit of Italy.

Where Tranquillity Meets Luxury: Dhevatara Beach Hotel's New Brand IdentityTransforming the hotel’s brand to reflect the serene luxury of Praslin Island, Seychelles

Jebel Ali School: Capturing the magic onlineCreating a website for one of Dubai's historic British schools that highlights its exceptional British educational standards while encapsulating its vibrant community and spirited essence.

Donner Chef: bold flavors, bold brandCrafting a unique brand identity for Donner Chef, featuring a bold aesthetic and a playful, tongue-in-cheek tone of voice, ensuring that Donner is done right.

Urban elegance: Media One Hotel websiteDesigning an eye-catching website to showcase Media One Hotel's stylish rooms and cool dining hangouts, capturing the essence of Dubai's Media City neighbourhood.

Revitalizing HR: A tech brand transformationRedesigning the brand identity of the Middle East's leading cloud-based HR management tool to reflect its innovative and dynamic nature.

Safeguarding the UAE: Branding for trust and stabilityCreating a brand identity that solidifies the UAE government's dedication to Anti-Money Laundering and Anti-Terrorism Financing, ensuring global trust and stability.

Intersec: Branding the world’s premier safety eventCreating a compelling brand identity and collateral for Intersec, the leading global exhibition for safety, security, and fire protection, ensuring a standout presence.

Navigating reputation in a digital ageA brand identity exudes innovation, authority, to harness the power of advanced technologies and social and behavioral sciences to elevate communication strategies and fortify reputations.