Starting a business is exciting, but it comes with plenty of challenges – one of the biggest being how to stand out in a crowded market. That’s where branding comes in. Your brand is the way people perceive your business, how they feel about it, and why they choose you over others. For startups, getting your branding right from the beginning can set the tone for growth and long-term success.
We’ve all been drawn to a good story – whether it’s a book, a film, or just a personal experience. The same goes for your brand. When it comes to connecting with your audience, the best way to do it is through a compelling narrative. And while words can tell a story, visuals help make it memorable. Visual storytelling is about using images, colours, design, and videos to communicate your brand’s message in a way that feels real and engaging.
Your website is your digital storefront, and like any first impression, it counts. Studies show that it takes users just 0.05 seconds to form an opinion about your website, which often determines whether they’ll stay or leave. If your site feels outdated, hard to use, or doesn’t represent your brand, you could be losing potential customers before they even explore further.
In a world where standing out is more challenging than ever, creativity can make all the difference. That’s where Formulate Creative comes in. Whether it’s refreshing your brand, designing a website, or crafting a marketing strategy, we bring the skills, insights, and tools to define, elevate and align your business.
A brand refresh isn’t just about updating your logo or changing a few colours – it’s about giving your business a new life and making sure it aligns with where you are today, and where you’re heading tomorrow.
Imagine if everything around you – your favourite brands, the products you love, even the ads you scroll past – was in black and white. Boring, right? That’s because colour is more than just a visual element; it’s a silent communicator that influences your thoughts, feelings, and decisions.
At Formulate Creative, we believe that design isn’t just about aesthetics – it’s about creating a connection. Your brand’s design should speak to the people who matter most: your audience. Whether you’re trying to reach millennials, CEOs, or families, understanding who you’re talking to is the first step toward building something that truly resonates.
Branding is one of the most critical aspects of any business, but it’s not always straightforward. Many brands struggle with consistency and focus, leading to confusion and missed opportunities. If this sounds familiar, rest assured you’re not alone.
When it comes to creating an impactful annual report, the FIRST thing we do is simple but critical: we define the theme.
A strong theme is the foundation of the entire report – it shapes the narrative, design, and messaging. Without it, the report can feel disjointed, lack focus, and ultimately miss the chance to truly make an impression.
An annual report serves as a comprehensive reflection of a company’s performance, achievements, and milestones over the past year. Beyond its financial statements, it is also a powerful communication tool that can enhance stakeholder engagement and build brand credibility. A well-designed annual report not only conveys information effectively but also leaves a lasting impression.
In the competitive business landscape of Dubai and the UAE, companies are constantly seeking ways to differentiate themselves and create a lasting impression. One often-overlooked aspect that holds immense potential…
Navigating the world of branding can feel like decoding a foreign language. While the Cambridge Dictionary sums it up as the act of giving a company a design or symbol…
A Remarkable Journey of Creativity and Success The team at Formulate is thrilled to announce the celebration of its third anniversary! Established in 2020 by creative partners Theo Adamson and…
In the fast-paced world we live in, the online lifestyle has become an integral part of our daily routine. From shopping and socializing to seeking information and entertainment, the internet…
In today’s digital age, implementing the best social media branding strategies is crucial to stand out in a crowded social space. With millions of active users on various platforms, creating…
Welcome to the world of brand strategy, where storytelling takes centre stage. In a crowded marketplace, capturing the attention and hearts of consumers is no easy task. That’s why incorporating storytelling into your brand strategy is a game-changer. It goes beyond selling products or services; it creates a profound emotional connection, leaving a lasting impact on your audience.
As technology continues to advance in the world of graphic design, some may argue that computers and software can ultimately replace human creativity. However, when it comes to logo design,…
Visual branding is a crucial aspect of any branding strategy. It’s the use of visual elements such as colors, typography, and imagery to create a consistent and memorable identity for…
Sports and branding have always had a close relationship, with some of the world’s top sports brands becoming household names. These brands not only represent the sports they are associated…
Formulate creative agency, have continued its growth and expansion by relocating to a larger, dedicated Studio Space in the European Business Centre, situated in the heart of Dubai Investment Park (DIP).
Copyright 2024 Formulate Marketing Management LLC. All rights reserved.