December 12, 2024

When and Why You Should Consider a Rebrand

A brand refresh isn’t just about updating your logo or changing a few colours - it’s about giving your business a new life and making sure it aligns with where you are today, and where you're heading tomorrow.

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December 12, 2024

The Psychology Behind Colour in Branding: How to Choose the Right Palette

Imagine if everything around you - your favourite brands, the products you love, even the ads you scroll past - was in black and white. Boring, right? That’s because colour is more than just a visual element; it’s a silent communicator that influences your thoughts, feelings, and decisions.

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December 6, 2024

Designing for Different Audiences: How to Tailor Your Brand for Your Market

At Formulate Creative, we believe that design isn't just about aesthetics - it's about creating a connection. Your brand’s design should speak to the people who matter most: your audience. Whether you’re trying to reach millennials, CEOs, or families, understanding who you're talking to is the first step toward building something that truly resonates.

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