When people think about SEO, they often focus on keywords, backlinks, and technical optimisations. But your brand’s visual identity - everything from your logo and colour palette to your website’s layout - plays a crucial role in search rankings. A strong, consistent brand identity doesn’t just make your business look good; it also improves user experience, engagement, and credibility, all of which contribute to better SEO performance.
We’ve all been drawn to a good story - whether it’s a book, a film, or just a personal experience. The same goes for your brand. When it comes to connecting with your audience, the best way to do it is through a compelling narrative. And while words can tell a story, visuals help make it memorable. Visual storytelling is about using images, colours, design, and videos to communicate your brand’s message in a way that feels real and engaging.
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